Business Solutions

We understand the needs of small business. Our no-nonsense approach to managing complex projects, designing knock-out products and solving real business needs with advanced technology is what sets us apart. That's what we mean when we say, "Your success is our mission." When you come to us with your business plan, we don't just nod at your ideas. Our objective with each project is to understand your goals so we can tailor our approach to have the best possible impact on your business. It starts with branding and ends with your finished website, we'll be there every step of the way.

Marketing

It's important to recognize that a corporate website should be a subcomponent of a larger marketing plan. That includes online and offline marketing activity. The Gortek approach is to dovetail our project activity with your existing marketing strategy, or to help you develop a plan if needed. This crucial step will save untold effort and cost by not rushing into a complex project unprepared. Every element of your communications should send the intended message, be target to the intended audience and reinforce your brand.

As the owner (or manager) of the business, you shouldn't be content with “just a website” as there's a very slim chance of people randomly stumbling upon your site.

Online marketing aims to increase your website's visibility as well as target your business' key demographic. Increasing visibility entails expert search engine optimization (SEO).

That means building the site a certain way to begin with, and building references to your new site from other locations on the Internet.

This is referred to as on-site and off-site SEO, respectively.

The result is that popular search engines will place your website on the results of relevant key word searches for your business. Another common tactic is paid advertising (often called search engine marketing, or SEM) which has the benefit of immediate results. Finally, engaging in social networking to put your company's face on prominent social networks such as facebook and myspace is wildly popular, and may be suitable for your business.

Intuitive Design

Effective design isn't just about making something look good. Besides that, it should be intuitive and logical. Great design incorporates common user psychology and behavior and should contain all the necessary elements for a business of its nature. Beyond that, thoughtful design should make allowances for anticipated shortcomings and alternative uses. Well planned design efforts are proactive, not reactive.

That's not to say we don't enjoy producing stunningly gorgeous designs, we certainly do! Design affects everything, and is at the core of our business.

Websites: CMS vs Static

Your website is the crown jewel of your overall marketing strategy and gets most of the attention. Rightfully so because it offers the greatest potential to grow and expand your business as a marketing and sales tool, customer relationship channel, support center, information storehouse, and ambassador of your brand.

Unfortunately, not all websites are created equal.

Static HTML websites are a throwback from the early days of the

Internet when all websites were coded by hand as plain text files using the HTML format. Once made, they could not be changed unless a webmaster made changes to the HTML files for you.

Many (almost all) web design shops still operate this way.

Whenever you see a certain number of pages advertised for a set price that's a dead give-away they are offering a static HTML website. Oftentimes these static websites will appear to be a great bargain, and for some companies with a severely restricted budget they may be the only way to go. But usually this is a case where the cheapest price is certainly not the best value.

The alternative is to use a much smarter website powered by a content management system, or CMS. This is the only kind of website Gortek creates. There is no practical limit on how many pages a CMS powered site can have. All of the content of the site is stored in a database and each page is constructed on the fly for each visitor. CMS powered websites can have user accounts, allowing your companies employees to log in to gain access to content that is restricted from the public. Different groups of users can be given access to different parts of the site. These websites give the business owner full control of the content on the site and do not require a webmaster or technical person to edit the sites pages.

Adaptability to change and growth is another aspect where CMS powered sites shine. Enhancements and custom functionality can be integrated into the website to meet your business's unique needs. With Gortek you can be assured that your website will be beautiful and functional, serving as a platform for growth into the future.

Because you value working with professionals that deliver results. We understand that your brand, marketing and website is a business investment, and we do everything possible to maximize your return on that investment. While we always try to work smarter, we don't take shortcuts. We tend to over-deliver. We anticipate growth and make allowances for it. With over 50 years of experience across our team, we have what it takes, and we're ready to make your success our next mission.

Next Steps:

• Work on my marketing strategy
• Design my brand and logo
• Create print designs
• Develop my website
• Setup Email and online tools
• I need it all
• Call Gortek