Our marketing-first approach

Any marketing effort is only as good as the strategy behind it. If needed, we can work with you to develop a plan to unify your online and offline marketing and advertising efforts. We'll get to know your business, objectives and current plans at the outset.

Building from that level we establish your clearly defined audience and develop messaging that separates you from the competition. We tailor your message to your audience with the right tone, authority, and call to action you'd like your audience to take. We follow this up with creative designs, websites that work, and marketing that gets results.

This kind of thoughtful, strategic planning is the heart of all we do.

Copywriting & Information Architecture

You may have heard the phrase “content is king”? Even the most sophisticated design will fall short if your message gets lost. Information architecture is the step in developing your materials and website that refers to how your message is translated into sections, pages, or topics of discussion. Your information architecture determines at a very high level the shape of your website from an organizational viewpoint. Our copywriters are here to craft a messaging and content strategy for your business, and then translate it into clean, compelling copy that can be applied to all your materials.

Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

While it's true that your potential customers judge your companies credibility by the visual design of your website, the first step is getting them to see it. —And they can't see what they can't find. This is where the technical and rapidly changing subjects of SEO and SEM come into play. At a very high level, SEO involves following a number of best practices about how your website is created, and an ongoing effort to boost your sites visibility on the Internet. SEO done properly can produce handsome results, but takes dedication and effort over a period of many months.

Search Engine Marketing involves the use of paid advertisements to increase the visibility of your website by placing sponsered links on search engine results pages (SERPs in industry-speak). There are many search engines that have SEM programs including the big three, Google, Yahoo!, and Microsoft's relatively new Bing search.

Your specific plan

It's important to make sure the selection of optimization techniques and advertising is appropriate for your business. SEM is most effective as a component of a multi-faceted online and offlineadvertising campaign designed to achieve specific business goals.